In the heart of Primrose Hill, we’ve created a space where time slows down and care comes first.
Rooted in high standards of hygiene and a deep attention to detail, every treatment is designed to feel calm, considered, and effortless.
Surrounded by natural greenery, the salon reflects a quiet love for plants and a softer pace of London life — a place to pause, unwind, and leave feeling beautifully refined.
At Primrose Nails, it’s not just about how your nails look, but how you feel when you leave.

Strengthening, natural-looking nails designed to last

Healthy gel system focused on nail care and flexibility.

Glossy, long-lasting colour with a flawless finish.

Extensions tailored to a soft, natural aesthetic.

Clean, precise care for healthy, elegant hands.

Relaxing treatments with attention to detail.

Tools are fully sanitised to the highest professional standards.

A quiet, relaxing space designed to help you unwind.

Inspired by greenery, soft tones, and simplicity.

Every treatment is carried out with precision and care.
Posted on Google ruweyda MahamudTrustindex verifies that the original source of the review is Google. I had an amazing experience staff were extremely helpful and friendly and bubu did my nails and I’m extremely happy with the outcome definitely would recommend!!! :)Posted on Google Christine SmitTrustindex verifies that the original source of the review is Google. Had the BEST experience at Primrose nails. What a peaceful and clean salon! They took so much time to make sure everything was done perfectly. I love my builder gel nails and got a pedicure to go with. Highly recommend :)Posted on Google Alexandra HolmesTrustindex verifies that the original source of the review is Google. Love Primrose Nails! I used to hate getting my nails done and now I’ve had them done consistently for a year with BIAB. They are so nice and do a great job!Posted on Google Nitzan HoreshTrustindex verifies that the original source of the review is Google. I've been going to Primrose Nails for nearly two years now and I honestly wouldn't go anywhere else. The salon is always spotless and beautifully maintained, which makes every visit feel comfortable and relaxing. The staff are genuinely lovely and always make me feel welcome. They're friendly, professional, and take the time to make sure everything is perfect. The atmosphere is warm and relaxing, and it's always a pleasure spending time there. My nails consistently look amazing and the attention to detail is fantastic. After nearly two years of visits, the quality has never slipped and the service is always excellent. I can't recommend Primrose Nails enough. If you're looking for a clean salon, talented technicians, and a really lovely team, this is the place to go.
Owner's reply
Thank you so much for your kind words and loyalty over the past two years! We're thrilled to hear that you've consistently enjoyed your visits and are delighted to provide a relaxing experience every time. Your satisfaction means a lot to us, and we look forward to welcoming you back soon.Posted on Google Devamaria 25Trustindex verifies that the original source of the review is Google. Excellent pedicure and bio-sculpture manicure. Lovely people and equally lovely results. Fab location too! Looking forward to next time! Thank you.
Owner's reply
Thank you for your kind words! We're thrilled you enjoyed your experience and loved the results. We look forward to welcoming you again soon!Posted on Google Diana LuberTrustindex verifies that the original source of the review is Google. The best nail salon in Primrose Hill / St John’s Wood area. Very chic and clean space, nice people and they do beautiful nails.
Owner's reply
Thank you for your lovely feedback! We’re thrilled you enjoyed your experience and appreciate your kind words about our team and space. Looking forward to seeing you again!Posted on Google Ann KennyTrustindex verifies that the original source of the review is Google. I love this place. The staff are lovely and the place is keen. They do an excellent job of nails and have a great attention to detail. It feels a lot more relaxing space than other salons that rush you in and out
Owner's reply
Thank you so much for your kind words! We're thrilled you enjoyed your experience and felt relaxed here. Your satisfaction means a lot to us, and we look forward to welcoming you back soon.Posted on Google HayleyTrustindex verifies that the original source of the review is Google. I love Primrose Nails! The cutest salon, beautiful decor, comfy environment and conveniently located in Primrose Hill. I’ve been coming for over a year now and never had anything but a great experience. Emma and the team are always so welcoming and do a wonderful job with my nails every time I visit. They even helped me get my nails looking healthy again with BIAB manicures. Can’t recommend enough! 💚
Owner's reply
Thank you so much for your kind words! We're thrilled you enjoy your visits and that we could help your nails stay healthy with BIAB manicures. Your recommendation means a lot to us! 💚Posted on Google Emily RobertsTrustindex verifies that the original source of the review is Google. Best nail place in London. The team are so kind and friendly and really go above and beyond. The nail art is always impeccable. 110% recommend!
Owner's reply
Thank you so much for your kind words and glowing recommendation! We’re thrilled to hear you enjoy the nail art and our team’s efforts. Your support means the world to us!Posted on Google Maria VrsicTrustindex verifies that the original source of the review is Google. Such an amazing place! The staff are incredible and so friendly, especially Emma who always does my nails, and I have never been so happy with my nails. Prices are also very very reasonable. I have come here for almost a year now and they have never let me down! Highly highly recommend!!!!
Owner's reply
Thank you so much for sharing your experience! We're thrilled to hear how much you love your nails and that the Bio Sculpture Gel is working so well for you. We look forward to your next visit!
Book your apppointment today and enjoy luxury nail care in a calm, natural space.